Hey there, fellow geeks and marketing aficionados! Today, we're diving deep into the exciting world of customer loyalty and how to master it by unlocking the power of two fantastic funnels in your Sprint Experience Model. So, strap in, because we're about to embark on a thrilling journey through the intricacies of Challenge Funnels and Video Sales Letter (VSL) Funnels.


1. The Sprint Model Unveiled: Challenge vs. Sprint

Before we zoom into the world of funnels, let's clarify the distinction between Challenge and Sprint experiences. To get the full scoop on the differences, you might want to check out the linked video (we're a helpful bunch, aren't we?). In a nutshell, a Sprint experience is like a mini-course, and it's right in the middle of Challenge and Course models on our value ladder.

2. Challenge Funnels: A Wild Rollercoaster Ride

Challenge Funnels are all the rage nowadays, and if you haven't encountered one, you might need to check your geolocation because they're everywhere! Especially if you've ventured into the realm of Russell Brunson's ClickFunnels universe. A basic Challenge Funnel includes a landing page (the opt-in), an order bump for those extra goodies, upsell options, and a confirmation page.

But what makes Challenge Funnels fascinating is how they're being used to sell continuity programs. We see Sprints as the perfect fit for continuity programs. They're like the welcoming party that introduces customers to your language, lexicon, and frameworks. Instead of tossing them into the deep end of your membership pool, Sprint nests right at the beginning, gently guiding them in.

3. VSL Funnels: The Power of a Single Video

Now, here comes the intriguing part - VSL Funnels. We've touched upon this in other videos, but it's worth a revisit. A VSL Funnel consists of a sales page with a checkout option and a tempting bump to start things off. Then, there are upsell options and, of course, the confirmation page.

What sets VSL Funnels apart is the way content is delivered. Unlike Challenge Funnels, where information is spread out over several days, VSL Funnels present it all on a single page. The magic happens in the video right on that page, engaging customers and encouraging them to take the plunge. This streamlined approach is ideal for selling Sprint models, which are like mini-courses – not high-ticket items, so it's easier to seal the deal in one go.

4. Why VSL Funnels Rock for Sprints

Selling a Sprint model with a VSL funnel is as effective as it is geeky. You present the content concisely, engagingly, and persuasively in a single video. In one fell swoop, you can probably close a sale, convert prospects into die-hard fans, and welcome them into your exclusive club. The upsells come into play by offering more ways to solve their problems, access you, or get the job done faster.

5. Wrapping Up Our Epic Quest

So, there you have it, fellow geeks and marketing enthusiasts! We've unlocked the secrets of mastering customer loyalty by harnessing the power of two phenomenal funnels: Challenge Funnels and VSL Funnels. Now, you're armed with the knowledge to supercharge your Sprint Experience Model and propel your business to the next level.


If you have any questions or need more geeky marketing wisdom, feel free to drop a comment. Don't forget to check out the description for more epic videos on the Sprint and Challenge Experience Models. Until next time, may the marketing force be with you!

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