Are you ready to take your expertise to the next level and turn it into a thriving business? Whether you've been quietly mastering your craft for years or you're just starting to think about sharing your knowledge with the world, establishing authority in your field is the key to success.

Take Teresa, for example. She spent 25 years teaching preschoolers to read—a task many would find daunting. But her passion and dedication to helping children learn made her an expert. When Teresa retired, she wasn’t ready to stop making an impact. Instead, she decided to share her knowledge with parents, helping them teach their children to read.

​But here’s the thing—teaching kids in a classroom is different from running an online business. Teresa needed to establish her authority in a new space. That’s where the "umbrella framework" came in. This framework helped her clarify her message, identify her audience, and create content that resonates.

The umbrella framework is more than just a business tool; it’s a map. It guided Teresa to focus not just on teaching children, but on empowering parents to be the teachers. By reflecting on her personal connection to reading—how it shaped her childhood and her career—she found a deeper purpose. This clarity transformed her from a teacher into an online authority.

🔹Know Your Audience: Just like Teresa realized she needed to focus on parents, you need to know who you're serving. Who benefits most from your expertise?

🔹 Clarify Your Message: Use tools like the umbrella framework to organize your thoughts. What makes your approach unique?

🔹 Share Your Story: People connect with personal stories. Don’t be afraid to share why you do what you do—it adds authenticity and builds trust.

​🔹 Create a Content Map: Think of your content as benchmarks on a map. Each piece should guide your audience closer to their goals.