Are you ready to embark on a journey through the intriguing world of marketing, where we reveal a secret weapon that can cater to both beginners and high rollers?

Enter the "Library Model" – a versatile marketing strategy that's like a Pandora's Box of content, waiting to be explored. This geeky approach can serve as a lead magnet or a bonus for high-ticket offers. Buckle up, fellow geeks, as we dive into this digital library adventure!


1. The Library Model Unveiled

Imagine a library that's not just filled with dusty old tomes, but a treasure trove of digital content. This is precisely what the library model represents. Think of it as a place where customers can explore and discover content at their own pace. It's like Netflix for your business!


2. The Versatility of the Library Model

The beauty of the library model is that it's as flexible as Mr. Fantastic from the Fantastic Four. You can use it anywhere along your marketing funnel – from the top to the bottom. However, in this geeky journey, we're going to focus on the extreme ends of the spectrum.


3. Geek Out in the Lead Funnel

For all the entry-level geeks out there, this is where the magic begins. In the lead funnel, the library model can serve as a powerful lead magnet. Picture an opt-in page where you ask potential customers for their email, and in exchange, you grant them access to your digital library. It's like being handed a ticket to Willy Wonka's chocolate factory.

The best part? You don't have to give away everything for free. You can offer a teaser, enticing your leads to explore more by purchasing your products or signing up for a membership. It's a win-win for both you and your customers.


4. Geeky Challenge Accepted!

Once they've joined the library, it's time to take them on an exciting challenge. On the confirmation page, you can invite them to take part in an unboxing funnel. It's like a geeky quest, where you encourage them to join a challenge and unlock more content.


5. High Ticket Heroics

Now, let's shift to the other end of the spectrum – the world of high-ticket offers. Here, the library model can be your secret bonus weapon. High-ticket offers are usually the big leagues, anything over $2500, where personal guidance is key. The library model complements this perfectly. It's still self-serve, but it's like the icing on the cake.

You can use the library as an extra treat, a bonus, a "by the way, here's some more geeky content to fuel your journey." It's the cherry on top of the high-ticket experience.


6. The Application Funnel

If your customers are willing to play in the high-stakes game, they might want to be part of your high-ticket offer. This is where the application funnel comes into play. It's like a quest log in a role-playing game. They need to prove they're worthy.

The application funnel invites potential clients to apply, sell themselves on why they're a good fit for your offer, and then often schedule a call with you. It's like the final battle before joining your elite guild.

7. A Word of Wisdom

Don't be too quick to cancel calls with applicants who aren't the perfect fit for your high-ticket offer. They might still be interested in your other products or services. Be open to selling them a different offer that suits their needs.

8. Geek Out and Beyond

Remember, the library model can fit into various offers. You can use it creatively in your marketing strategies, but ensure it's purposeful and enhances your customers' experience, rather than overwhelming them.



In the grand scheme of marketing, the library model is a powerful tool that can serve both the newcomers and high-rollers in your business. It's like a Swiss army knife for marketers, offering flexibility and value.

So, geek out and start incorporating this secret weapon into your marketing strategy. Your customers will thank you for it!

For a deeper dive into the world of the library reference model, stay tuned for Andrea Pierre's video on this subject. Until then, happy geeking out and may your library be ever full of eager readers!

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